Opportunities for the 15 Ways Travelers Use Mobile: Skift Research


Mobile has become an important factor to the in-destination experience. A woman uses her mobile phone while shopping. Pixabay

Skift Take: If there is a common thread throughout the in-destination journey today, it’s mobile. Even so, gaps exist in mobile usage between parts of the journey and the key players in each part. For those that are behind, it’s urgent to play catch-up.

— Meghan Carty

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