Ryanair Believes Airline Apps Are Perfect for Last-Minute Upselling

Ryanair CMO Kenny Jacobs spoke in the Skift Take Studio.

Skift Take: Ryanair’s CMO believes airline apps can be a big help to travelers as they’re preparing to get on a plane. And if those apps can also generate more revenue for carriers, all the better.

— Hannah Sampson

Read the Complete Story On Skift