Hyatt’s New Alliance Hints at the Future of Hotel Loyalty Programs

Small Luxury Hotels of the World

The Aleenta Resort & Spa Phuket is one of many independent hotels that are a part of Small Luxury Hotels of the World. Small Luxury Hotels of the World

Skift Take: If independent hotel collections like Small Luxury Hotels of the World and its peers want to thrive, pursuing more loyalty tie-ins seems likely, but they have to be careful to stress the additional value they can bring for independent hotels. Otherwise, what’s stopping independents from flocking to the hotel soft brands?

— Deanna Ting

Read the Complete Story On Skift