Instagram Gives Boost to Obscure Japanese Destinations Looking For More Tourism

yuki5287  / Flickr

Tourists are increasingly discovering Japanese destinations such as Nagato, pictured here, through Instagram versus print guidebooks. yuki5287 / Flickr

Skift Take: Call it the Instagram effect. The platform can be an economic driver for destinations desperate for more tourism, but many locales remain unprepared for how quickly social media can elevate their profiles.

— Dan Peltier

Read the Complete Story On Skift