New Skift Research Report Looks at the Challenges for Online Travel Media in 2018

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Travelers today still rely on desktop and laptop computers to research travel. A woman uses her laptop to do research. jeshoots / Pexels.com

Skift Take: The majority of first travel searches have no mention of a brand or destination, putting publishers of digital destination information in a uniquely influential position. Yet publishers are challenged to differentiate themselves in an arena with an overwhelming number of options.

— Haixia Wang

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