Qantas Hired This Professor to Help Flyers Beat Jet Lag

Brent Winstone  / Qantas

Steve Simpson is director of the Charles Perkins Centre at the University of Sydney. Researchers there are working with Qantas on jet lag remedies. Brent Winstone / Qantas

Skift Take: Travelers can leverage effective strategies to limit jet lag. There’s only one problem. Most people lack the willpower to follow advice from the scientific community. That hasn’t stopped Qantas, which hired a specialist to help.

— Brian Sumers

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