UK Theme Parks Operator Merlin Ramps Up Hotel Offerings

LEGOLAND® Windsor Resort

Legoland Windsor Resort Hotel. Parent company Merlin Entertainments is looking to make its theme parks more like resorts. LEGOLAND® Windsor Resort

Skift Take: Adding more beds to your theme parks makes sense as it brings in extra cash, but Merlin needs to make sure it gives guests extra reasons to stick around for more than a day.

— Patrick Whyte

Read the Complete Story On Skift