What It Means to Be an Emerging Destination in New Europe: A Sofia Deep Dive

Rebecca Stone

The Alexander Nevsky Cathedral, with only a handful of travelers visiting on a gorgeous Saturday in July, stands powerfully as a symbol of Bulgaria’s vitality, hundreds of centuries in the making. Rebecca Stone

Skift Take: While destinations with overtourism issues are getting a lot of attention, other cities are emerging as new frontiers for tourism. Sofia, Bulgaria, is one of those cities with a unique opportunity to declare to the world what it wants to be as a destination, and to define a vision and strategy for how tourism can develop sustainably.

— Rebecca Stone

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