High-End Hotels Can Use Art for the Bottom Line’s Sake

Britney Townsend  / The Drake

The Drake in Toronto featuring art by Louise Reimer. Hotels are looking to make a splash with eye-catching pieces of art. Britney Townsend / The Drake

Skift Take: In this Instagram era, a hotel art collection can be framed as an insta-marketing tool. We talked with several art curators about how luxury hotels can use art as a platform for branding and creating local buzz.

— Laura Powell

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