Original Disruptor Southwest Airlines Survives on Ruthless Business Savvy

Free Enterprise

Former Southwest CEO Herb Kelleher hams it up on a jet. Free Enterprise

Skift Take: Southwest has survived by being different. That gets harder, but the lessons of its past success may help define its legacy. The Texas-based ailrine is one of the subjects in Skift’s recent sixth anniversary book, For the Long Haul, Lessons on Business Longevity, whose chapters we are excerpting for you here.

— Tom Lowry

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