Sheraton Revamp Could Bring Substantial Revenue Boost: Latest Skift Research

Marriott International

An image depicting the new Sheraton. Marriott International

Skift Take: Sheraton is now Marriott’s third largest brand, coming after only Marriott and Courtyard by Marriott, and the largest outside of North America. As a result, getting this turnaround right is critically important for the company in the eyes of investors, owners, consumers, and other stakeholders.

— Rebecca Stone

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