Viator’s Travel Agent Program Gets Mixed Reviews

Viator

Travelers participate in a Vatican museum tour before it normally opens to the general public. TripAdvisor is enabling travel agents to book tours such as this through a new travel agent website. Viator

Skift Take: The market for off-the-beaten-path tours and experiences has been heating up this year with the emergence of Airbnb’s Experiences. TripAdvisor, which emphasizes on-the-beaten path offerings, is putting a huge effort into trying to stay on top. Its new travel agent program is part of that effort.

— Paul Biasco

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